By Sally Freedman

Get Your Tits Out for the Lads

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$29.99
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"Get Your Tits Out for the Lads" is the story of one woman's journey into the masculine and rather enigmatic world of football.

Since an early age, Sally Freedman dreamt of working in football and finally landed her dream role as protocol manager for the 2015 AFC Asian Cup in Australia. After the conclusion of the tournament, Sally joined Melbourne City Football Club as head of fan engagement. Since then, Sally has continued her career in sport working for Wellington Phoenix Football Club, Football Australia, the 2018 Gold Coast Commonwealth Games and UEFA.

With a degree in Psychology and a Masters in business specialising in sport management, coupled with an impressive sport focused vocational history, Sally thought she was reasonably well-prepared to launch a career in football.

"Get Your Tits Out for the Lads" is a rollercoaster of emotions — laughter, tears, and moments of awe. It provides a genuine glimpse into the life of an intelligent woman navigating the challenges of a male-dominated industry.

More Information

  • Format: Paperback
  • Published: June 2023
  • ISBN: 978-1-925914-66-5, 978-1-925914-69-6 (ePub)
  • Weight: 0.3g
  • Size: 216mm x 140mm 
  • Pages: 176
  • Imprint: Fair Play Publishing

About the Author

Sally Freedman has extensive experience in international sport management.

After receiving a full academic scholarship to study a Masters in Business (Sport Management)  at Griffith University in Australia, Sally has worked at an array of major sporting events including the 2015 AFC Asian Cup, the 2018 Gold Coast Commonwealth Games, the UEFA Champions League and UEFA EURO 2020. Sally has worked in different areas including marketing, communication, fan engagement, protocol, ticketing and spectator services.

She has also worked with football clubs, including the City Football Group, and independent sports marketing and promotion companies. 

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$29.99
$29.99